Idea Engineering Beliefs

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” – Albert Einstein

1. Idea Engineering will always evolve and adjust to the most current research in the generation and implementation of ideas.
2. Sustained innovation comes from strong ideas.
3. Idea Engineering is a newly distilled intelligence, not regurgitated business theory.
4. Understanding the problem is the only way to create an optimal solution.
5. Superior ideas come from a community of minds.
6. Innovation is needed for progress and change.
7. We believe in brain plasticity and in setting positive short histories to increase productivity.
8. We believe in guiding our clients to the solution rather than dictating solutions.
9. Observation is the main driver of great ideas.
10. Lean implementation of ideas leads to low risk start-ups.
11. Engineers create that which has never been -Albert Einstein
12. One should not expect to solve a problem with the same level of intelligence that caused it. – Albert Einstein