Posts Tagged ‘coworking’

Creating Mindful Collaboration

By admin on March 7, 2012 | Category: Blog | Tags: , , | No Comments

We often hear people talk about how difficult collaboration is or that it’s a waste of time. People are reluctant to share for fear that their ideas will be stolen or that people will only ‘use’ them. Unfortunately, these things do happen but not at fault of the system of collaboration, but people’s failure to understanding how to collaborate correctly.

The Loner Myth

New York City’s economic system has been built on the myth that only the fittest survive, propagated by the saying ‘dog eat dog’. However, that has not served us well. We have only to look at the current state of Wall Street to understand that this is not the way forward. This myth has seeped into the world of enterprise and we see how entrepreneurs struggle to make meaningful connections. We have experienced this ourselves where people do not reply or partnerships seem to be one sided. After a couple of bad experiences, our primitive brain engages and wants to protect us, which then makes us fearful of collaboration. This leads us to think that it’s best to do it alone, and we become close-minded.

The second societal construct that feeds this myth is the ‘lone genius’. We love to construct mythological stories about people like Steve Jobs, solely responsible for paradigm shifts. They are the authority.

But wow far can you go by doing things alone? Is it even possible to do things alone?


We Are All Connected

We firmly believe that we cannot do things on our own. Furthermore, nothing in this universe works in isolation. Our entire universe works on collaborative ecosystems.

Scientific research is providing proof of this. Quantum psychics argues that everything was formed from the Big Bang. Thus we share particle composition with everything on this planet. Biologist Bruce Lipton talks about how we are all like cells and we need to learn to work better together in order to create a healthier culture.

In order to build a fruitful and strong economy, we must learn to collaborate with each other. Our sister space in London is two years old and we are already seeing the fruits of collaboration. Businesses grow faster, people feel great about being in the space, and the level of business ethics is high.

Even from a limbic perspective, being part of a collaborative community helps us stay healthy. We release dopamine when we are social and dopamine gives us energy!

So if we are all connected and science backs it up, what does this have to do with enterprise?

The Right Environment for Collaboration

If a start-up is to succeed and move forward, it needs collaboration. Collaboration starts with a healthy environment. Here’s how:

  1. Be open and trust – when you tell someone you trust them, it causes them to release oxytocin, the neurochemical that helps us bond.
  2. State your rules clearly – this means being upfront about deadlines, roles, objectives and vision.
  3. Create an idea pot – if everyone in the collaboration group understands that all ideas are up for grabs, they will be more apt to share.
  4. Develop clear projects – if people think that the collaboration does not have a finite purpose they will lose interest. Propose a small project and grow from there.
  5. Diversity – have your collaborative group be composed of people from diverse industries. This helps keep the collaboration open, unhomogenized, innovative and without ego clashes.
  6. Leave your ego at the door – collaboration is not about you or what you will get out of it…gasp! It’s about what you can give.
  7. Be consistent – book a space and time that you will all agree to meet no matter what. This builds rhythm and trust to generate a real bond between everyone.
  8. Ask questions – don’t jump in to generating ideas as you first need to discover what the problem is. Allow the group to ask questions and then begin to define the problem.
  9. Be comfortable with conflict – this a collaboration, not a dogma. People should therefore be comfortable proposing opposing views.
  10. Make it safe – always ensure that people feel safe and unjudged to allow trust to build and real innovation to flourish.
  11. Be leaderless – again this a collaboration, not an institution. No one should be leading, instead have a great facilitator that can steer each collaborative meeting. This will ensure everyone is heard and that the collaboration is moving forward.
  12. Let things be nebulous – At the start of every collaboration, expect the project to feel uncertain and nebulous. If you keep at it, your brains will begin to sift through what is important and begin to generate ideas.

This piece is part of a thought-curated series on innovation and collaboration in New York City written by a community of visionaries who are interested in generating lasting economy and social change.

Trend Observation

By admin on March 16, 2011 | Category: Blog | Tags: , , , , | 1 Comment

One of Idea Engineering’s role within our two workspaces is to observe trends. We are currently looking at how technology and knowledge are playing a role in the rise of more panoramic economic model rather than the current hierarchical model.

An example is peer to peer economy as published in Gigaom.com. The basic crux of the theory is ‘transactions happen between individuals or a group of individuals and not between corporations and individuals.’ Some examples of this are Air BnB, Kickstarter, and workspaces like THECUBE and WECREATE NYC.

This type of economy is creating independence and equality, it means that anyone with a great idea and will can generate their own economy.

It all seems revolutionary, but if you look at native american tribes in the Amazon this has been their economy for thousands of years.  There are no corporation or big governing bodies just individuals creating an equal sustainability through collaboration and power balance.

The question now is, will this rise accessibility and openness begin to erode at the corporate talons?

When Coworking Works

By admin on November 22, 2010 | Category: Blog | Tags: , , | 1 Comment

Idea Engineering Agency has written about the need to start with a strong idea in order to increase the odds of creating a successful business, however it is not just about valuating the idea, you also need to evaluate the ecosystem of the idea. In other words, will your idea be functional in your desired market place?

For instance, lets look at coworking. Even though we may all agree that coworking is a solidly strong idea, some spaces shut down after a lack of success. Why? When is a city ready for a coworking space and how do you make it work?

Choose The Right Place

Not every city might be ready for a coworking space, and not every area in a city is the right place. One, make sure that there is diversity in the area- this will give the coworking space an interesting backdrop and draw people in.  Two, the area should be up and coming, not over developed. Over developed areas tend to have a negative psychology towards new types of businesses, plus more than likely entrepreneurs will not be able to afford it. It is far easier to create a magnet, which draws people to an area than it is to compete and shout in a saturated market place.

Three, be a keen observer of your desired area- can you create partnerships? Are there great transport links? Who are the locals? What is the economy of the area? Who and why will people be drawn to the area? What is the sociology of the area? Is the area known for trends, shopping, young people, etc? Who has access to the area and would they find coworking useful? Is it a desired area or will you have to create desire? Ask what others think about the area?

Four, is the area in a correct price range? For instance you may choose Soho, NYC- sounds great, but are the overheads worth the space being in such an expensive part of town? Will the entrepreneurs value the price? In contrast if you go for a cheap location to avoid high rents; will people consider it too underdeveloped or out of the way? If so, they may not value the low rent option.

Not One Size Fits All
Create an infrastructure that is right for your community instead of just adopting generic options. What may work in one space/city may not work in another. Again it is important to ask questions, such as, what do my local entrepreneurs find valuable? How do they define value? Why would they come to a coworking space instead of a coffee shop, their back room, or a generic office?

Think about other revenue streams, so economy is not dependent on membership alone.

Keep Overheads Low

This is crucial. Negotiate on your mortgage or lease, and keep fittings to a minimal as coworking is not intended to have the same high-brow atmosphere as a member’s club. Create honorary memberships for people who can help run the space to keep staffing minimal,   and purchase from local suppliers who can offer a better price.

Build A Community First

People attract people, so if you can avoid starting with an empty space, do. Host events to generate interest, build community, and collect data about the needs of entrepreneurs in your area. Through this process, you might find an interesting pivot that you had not thought of and build a more solid business.

Create Value

In all honesty, if people want cheap they can stay in their homes, but if the space offers something that entrepreneurs cannot get anywhere else, you have created value. This can be done through a clear focus, yet again, ask more questions- who will benefit from the space and why? What services can you offer to make the transition into enterprise easier? If you do that well, most entrepreneurs will value that above any price.

How Coworking Spaces Will Help Shape The New Economy

By admin on August 27, 2010 | Category: Blog | Tags: , , | 1 Comment

Idea Engineering  Agency has put together four visions of how coworking spaces will help shape the economy:

THECUBE has created a process to make innovation leaner, faster, and effective for its members. People will be coming to coworking spaces with a lot of questions and we should be prepared to provide answers. With the creation of our Idea Engineering Agency, we are giving our members a leading edge against their competitors. Coworking spaces should be experimenting with processes of innovation and help create enterprises that are quickly sustainable in order to help create faster economy. It will be incredible to look back in five years and see how many jobs were created due to coworking innovation.

Coworking spaces have the ability to create a voice in their respective entrepreneurial communites and as such can begin to support the needs and wants of entrepreneurs beyond the space. We can act like a magnet to attract what would be unattainable resources for our members, like investment firms, sponsorships, and external partnerships. Being a voice and a guide for enterprise will move things faster and help influence change.

Coworking spaces bring together people of different thought processes, experiences, and talents. The interaction between people of such diverse backgrounds makes our spaces a breeding ground for strong idea communities, which will then lead to the creation of new sectors and industries. As we discussed in our article How To Build Economy, new sectors will help build a stronger economy as they will use the intelligence of people in new ways and create better jobs. Coworking spaces provide a faster economy for start-up businesses. One of the most important ingredients in building an economically sustainable business is contacts and community. We are creating tribes of people who are helping each other connect faster.

Not all cities are ready for a coworking space. Many cities have a general population who still feel that the only way to earn is by employment. With a changed attitude and fresher perspective, coworking can help such cities change this philosophy and teach the local community to become innovative. People dont need to be dependent on companies to employ them to make a living.

Client Thoughts

Without Idea Engineering, our business would not have been possible.

THECUBE
www.thecubelondon.com

Client Thoughts

It helped turn my ideas in to reality and I felt like an entrepreneurial support group that gave people the confidence, advice and even contacts to go for it!

Celia Norowzian