Posts Tagged ‘idea’

Problem solving with Six Sigma tools

By admin on December 2, 2010 | Category: Blog | Tags: , , , , | No Comments

There are many ways to solve and define problems, we at IEA have decided to use six sigma tools as they have been used to solve complex industrial processes and systems. Complex, however doesn’t equate to complicated, solutions can be both simple yet complex. Innovation for business is complex and layered, so it needs tools that can be adjusted at the various stages to provide the optimal simplest solution.

Below are three tools, we will be exploring them in further contexts both in articles and in PLATYPUS events.

Y= F(x)

All problems are a simple equation of Y=f(x). Y is the outcome of the problem and x is all the inputs that control the outcome Y.  The goal in problem solving is finding ways to manipulate x’s which will lead to the desired results of Y. For example, if Y is building clients the x’s are researching their needs, creating new marketing strategies, modifying communication, re-branding, creating a service/product, extending your network, and so on.

DMAIC

DMAIC is a six sigma tool, we have modified it to the context of business and innovation. DMAIC stands for Define, Measure, Analyze, Improve, and Control. This tool is when you are looking to improve, pivot, or create a change.

Define: Define the problem by going to the root of the symptoms. For example, a business can be short staffed, not generating profit, loosing customers.  These could be symptoms of a more fundamental problem, like and outdated service or product.

Measure: Collect data, look at current processes, research.

Analyze: Look at data and ask questions. Go back and see if the original diagnosis of  problem is correct. Sketch out new discoveries. Be a good observer.

Improve: Start to generate new process, make changes and pivots. This stage is  experimental as you are still looking for the best solutions. Generate prototypes of possible solutions, try them out and get feedback.

Control: Every solutions generates other problems, so create a risk assessment. Basically what are the consequences of taking this action and continue to observe and adjust.

DMADV

DMADV is another six sigma tool, which use in making a new processes from scratch or looking to innovate. Here are some questions and tips to remind and ask yourself when problem solving, again we have modified to fit our context:

Define: What is the desired result

Measure: What is the complete impact of the idea or new process?

Analyze: Ask questions about how will the idea live in desired market, how will it be perceived, what are its vital elements? Also analyze other systems that are similar and pick out the points that you can use. Be open minded on the systems you analyze.

Design: Design the idea. What are its full dimensions and perimeters? Imagine that your idea is a Cube, it has to have full dimension of height ( how far do  you want it to go) cubic space ( how will people interact and obtain your idea) it has faces ( the components of your idea). Ideas are three dimensional and need to be designed as objects, so they are ready to be played with.

Verify: Create prototypes that are low cost and test your idea with potential customers, go back and make changes if necessary, ask more questions and make new observations.

Metaphor for Innovation

By admin on August 18, 2010 | Category: Blog | Tags: , , , | No Comments

Innovation, implementation, and ideas are words that keep popping up in conversations, events, media, and in boardroom meetings. We all understand that it is these three words  which will be the future and restoration of the economy. However, first we need to understand their meaning and the role that they play.  Idea Engineering Agency have chosen a simple metaphor to articulate our interpretation.

Imagine that innovation is getting from Florida to California, idea is the vehicle (one has to valuate which is best for the ride, you wouldn’t want to make the journey in a beat up car) and creativity is the fuel ( fuel that is composed of imagination, empathy and observation). The map in front of you is the equivalent of the implementation strategy, guiding you along the terrain and allowing you to see all the possibilities.

Every single stage of this metaphor is important. Choosing your destination is crucial or you could be taking your idea in the wrong direction. Choosing the vehicle is important; what idea do you take forward? Observe what idea fits within the market your are trying to create or reach. Then there is the fuel. You want to put in high performing octane fuel, which means your creativity has to be of good quality. This comes from observation, empathy, and imagination. Ask questions instead of jumping to answers, for example: what is happening socially? What type of services do people want? What are the dynamics, needs, and wants of the local community?  Last you have the map, which is your implementation strategy. We like the metaphor of a map as you are able to see the options of any direction.

From our research and observation we have concluded that the most common mistake in implementation is keeping an inflexible tunneled vision. CEO’s, entrepreneurs, creative directors, design graduates, you name it- we are all been guilty of creating inflexible strategies that do not allow the idea to change and evolve as it needs to. What if your market changes? Or you observed the wrong traits in your target market? If you just keep moving forward you will end up with a badly implemented idea.

We cannot stress enough how important it is to observe at every stage to make sure that you are heading in the right direction. We can only reach innovation when our idea has been implemented successfully and created economy, otherwise it is just an idea.

Client Thoughts

Without Idea Engineering, our business would not have been possible.

THECUBE
www.thecubelondon.com

Client Thoughts

It helped turn my ideas in to reality and I felt like an entrepreneurial support group that gave people the confidence, advice and even contacts to go for it!

Celia Norowzian