Posts Tagged ‘wecreate’

Brain Technology: How Well Do You Know Your Brain?

By admin on March 25, 2011 | Category: Blog | Tags: , , , , , | No Comments

The human race has constantly developed tools to make better use of the world and generate new economic platforms. From fire, flints, assembly line, to technology we have been incredibly agile at innovating and moving towards more advancement.

In our observations, our brain is the latest tool we need to develop and understand to move towards a new area of economy and enlightenment.  This is the core of brain technology, learning how to use our brain to its potential.

When was the last time you questioned how your brain forms thoughts or ideas? Or are there things that you can do to make better use of your brain?

Did you know that zone one part of the brain can only take in 40 items per minute, whilst zone 2 can take in millions? Or did you know that it only takes 90 seconds for a neurochemical to flood the entire blood stream? These two facts seem irrelevant to business, but if you are only using the zone 1 of your brain to create ideas or solve problems, you will only produce patterned ideas rather than building new neurological circuits. Building new circuits and delving into zone 2 generates better solutions thus allowing us to better business strategists.

Or take the second fact, if we are constantly releasing dopamine over and over, we stop the brain from strategic thinking, however if you don’t release enough your brain does’t have the energy to create conceptual thought.

Knowing our own brain technology helps us make better use of our potential, which is what we need right now; we need better visionaries, thinkers, and innovators.

When you look at disasters like Japan, the economic crisis, the economic state of Detroit, it is not the use of old knowledge that will lead us to better answers, it is the understanding of our brain.

After all the brain governs everything, how we think, how we articulate thought, how we interact with others, our ideas, and ultimately how we do business.

The solutions are always there, it is just learning how to use the amazing technology inside our heads that is missing.

How Do We Do It

Every tool that IEA develops for innovation and business strategy uses brain technology. Our tools are new and are constantly being questioned, observed, and developed. This is to ensure tools are fresh, relevant, and innovative.

First Stage

We spend 3 weeks studying research from brain synapses, circuitry, diseases, neurochemicals, etc.

Second Stage

We extrapolate the knowledge and create tools for business and innovation.

Third Stage

We experiment with the new tools during PLATYPUS and refine them.

Fourth Stage

We use give the tools to our members in our spaces and to our corporate clients

How Is It Deployed

We deploy our brain technology through our collaborative workspace in London and soon in our innovation workspace in New York.

Collaboration in NYC

By admin on January 20, 2011 | Category: Blog | Tags: , , , | No Comments

NYC is widely considered one of the premier cities in the world. It attracts talent, diversity, and people who want to create great careers. Despite this reputation, NYC has not been highly ranked in recent articles in the innovation arena. This was an interesting observation, so we decided to create a discussion around the topic.

The feedback from the event was that many of these problems stem from people living in perception and not in reality. In other words there are certain perceptions New Yorkers have about success, but the reality of what works to achieve success is much different.  This is not unique to New York- many world cities are facing this. Economic change is resulting in many of us re-evaluating why we do what we do.

We have listed the challenges, their reasons, and solutions.

Challenge: Lack of Collaboration

In times of flux it is comforting to cluster with types of people you know. In NYC people are not only facing the changes in the economic environment but also a change in their career. The city can feel big and cold, so huddling with your industry makes it feel more comforting and tangible.

Perception
The perception is that if this makes sense, why wouldn’t you want to be around people you identify with?

Reality

In reality people may seem familiar due to industry, however they may not have the same core values as you, making it difficult to collaborate and share ideas. Also, when you get into a room of people who are from the same industry you are faced ego and unhealthy competition. People feel protective over their idea and feel if they do share they will either be bullied or copied.

We are in this together, so the more ideas flourish, the more new businesses will flourish,which translates to a healthier economy.

Solution
The solution is diversity in all aspects; age, gender, industry, culture, etc. The more outwardly diverse a group is the bigger the knowledge pool. Think of it as the biology of ideas, if you start an idea in a homogenized knowledge pool, the idea will be weak and predictable. If you are in diverse knowledge pool the healthier and more unique the idea will be.

Tools
The glue in a diverse group is shared core values and vision. We may all be different, but our cores are quite similar. This is why at WECREATE events we introduce people by their interests, beliefs and preferences. Once people understand the shared core, building trust is easy, which leads to more altruistic and collaborative behavior. Try it next time you are at an event: ask people core questions (about the interests, beliefs, and preferences) and see how it makes a difference to conversation and alliance.

We recommend books like Group Genius by Keith Sawyer or Where Ideas Come From by Steven Johnson.

Proof
Look at industries that are natural collaborators, like Hip-hop. Or the Wright brothers and companies like Cirque De Soleil or NASA.

Client Thoughts

Without Idea Engineering, our business would not have been possible.

THECUBE
www.thecubelondon.com

Client Thoughts

It helped turn my ideas in to reality and I felt like an entrepreneurial support group that gave people the confidence, advice and even contacts to go for it!

Celia Norowzian